Yokohama sponsors "Bass Pro Shops Bassmaster Classic Tailgate

Presenting Sponsorship Announcement

Yokohama tyre is gearing up to captivate a fresh wave of sports enthusiasts with its latest sponsorship endeavor. The renowned tyre manufacturer announced its role as the Presenting Sponsor of the "Bass Pro Shops Bassmaster Classic Tailgate Driven by Yokohama tyre." This exciting event, an integral part of the Bassmaster Classic Expo, is slated to run from March 21 to March 24 in the vibrant locales of downtown Tulsa, Oklahoma, and Grand Lake.

Travis Pastrana Takes the Reins

Even the esteemed Team Yokohama member and seasoned racer, Travis Pastrana, is enthusiastically embracing the partnership. Pastrana, renowned for his daredevil feats, will momentarily trade his Yokohama tyre-clad off-road truck for a boat. He'll be venturing into the Pro/Am Tournament waters alongside the seasoned professional angler, Scott Martin.

Andrew Briggs's Enthusiastic Welcome

Expressing his excitement, Andrew Briggs, Yokohama tyre's VP of marketing and product management, exclaims, "We're thrilled to come on board as a partner with the renowned Bassmaster Classic Tournament." 

He recognizes this collaboration as a prime opportunity to engage with the tournament's passionate fan base and shed light on Yokohama's diverse range of tyres. Briggs eagerly anticipates the chance to interact with both fans and anglers during this year's event, emphasizing Yokohama's brand essence.

Immersive Outdoor Activation

At the heart of Yokohama's involvement lies an immersive outdoor experiential activation, poised to amplify the tailgate and live set area's ambiance. Attendees can anticipate an array of engaging activities, including autograph sessions with Pastrana, tyre giveaways featuring the GEOLANDAR tyre line, and a captivating vehicle display. Among the highlights is the presence of an Ultra 4 race truck driven by Levi Shirley, complemented by distinctive truck builds courtesy of partners like Complete Customs.

Chase Anderson's Enthusiastic Endorsement

Chase Anderson, CEO of B.A.S.S., echoes the sentiment of excitement, remarking, "We are so excited to partner with Yokohama for the Bassmaster Classic tailgate party." Anderson underscores the significance of this collaboration in enhancing the fan experience, not only at the world's premier fishing tournament but also at the nation's largest consumer show for fishing enthusiasts. He emphasizes the shared commitment to performance excellence, ensuring that over 100,000 avid fishing aficionados will partake in the collective success story over the three-day celebration.

Carbike360 Says

Yokohama's strategic alliance with the Bassmaster Classic not only underscores its commitment to fostering meaningful connections but also showcases its dedication to elevating the fan experience through innovative activations and collaborative ventures. As the countdown to the event commences, anticipation mounts for an unforgettable celebration of sport and camaraderie.